People Signals | Company Signals | Company Graph | People Graph |
| Field/Attribute | Description | Example |
|---|---|---|
| Contact Id | Unique identifier for the person | Id16fd2706-8baf-433b-82eb-8c7fada847da |
| Hashed Daid | A hashed version of the mobile advertising ID | e5e78e879a807bbd5f51ced6302e96ef0c10ae1g |
| Id Type | Specifies the type of identifier (e.g., mobile advertising ID, device ID) used to represent the device or user. | IDFA |
| Gender | The user's gender, which can be used for demographic segmentation and personalized targeting. | Male |
| Age | The age or age range of the user, assisting in demographic analysis and audience profiling. | 44 |
| Carrier | The mobile network operator or service provider associated with the device. | Verizon wireless |
| Make | The manufacturer or brand of the device (e.g., Apple, Samsung), indicating the device's origin. | Apple |
| Model | The specific model of the device (e.g., iPhone 12, Galaxy S21), which can help determine its features and capabilities. | Iphone |
| OS | The operating system running on the device (e.g., iOS, Android), which is essential for compatibility and app performance. | IOS |
| Os Version | The version of the operating system installed on the device, providing insights into software compatibility and security. | 16 |
| Home Country | The country where the user primarily resides, useful for regional targeting and localization efforts. | USA |
| Home Geohash | A geohash that encodes the approximate geographical location of the user's home, enabling spatial analysis while maintaining location privacy. | Dr5pnm2 |
| Work Geohash | A geohash that encodes the approximate location of the user's workplace, useful for understanding daily routines and commuting patterns. | Dr5pnm2 |
| Device Price | An estimation or category indicating the market price of the device, which can correlate with user spending power and device features. | 599 |
| Device Age | The length of time the device has been in use, which may influence its performance, functionality, and the user's willingness to upgrade. | July_2022 |
| Affluence | A score or categorical indicator reflecting the user's financial status or purchasing power, often derived from device type and usage behavior. | Medium |
| Brands Visited | A record or list of brands (or brand-related websites) the user has interacted with, reflecting brand affinity and potential consumer preferences. | IHOP Visitors,Tuxedo Junction Visitors,Wells Fargo Visitors,Reebok Visitors,Kentucky Fried Chicken Visitors,Delta Visitors,Duane Reade Visitors |
| Place Categories | Categories of physical or digital locations that the user frequents (e.g., restaurants, shopping centers, entertainment venues), providing insights into lifestyle and habits. | Tourist Area Visitors,Tutoring And Educational Services Visitors,New Car Showroom Visitors,Sporting Goods Shoppers,Chemicals And Gasses Visitors,Burger Restaurant Visitors,Postal And Courier Visitors,Hardware And Services Visitors,Primary And Secondary Schools Visitors,Cosmetics Shoppers,Convenience Store Visitors |
| Geo Behaviour | An analysis of the user’s movement patterns and location-based activities, which can be used to understand mobility and behavioral trends. | Leisure Travellers,DIY Enthusiasts,Frequent Pizza Restaurant Visitors,Home Movers,Automobile Owners,In-Market Academic Services,Affluent Consumers,Family Leisure Enthusiasts,Parents,Frequent Fast Food Diners,In-Market Personal Loans,Parents of School Children,Foodies,Beauty Enthusiasts,Working Parents |
| Interests | The user's topics of interest, hobbies, or preferences as inferred from their online and offline behavior, aiding in targeted advertising and content recommendations. | Walking,Air Travel,Education,Television,Parenting Babies and Toddlers,Technology & Computing,Science |
| Travelled Countries | A list or count of countries the user has visited, indicating travel behavior and potentially global exposure. | JPN,KOR,SGP,ESP |