**Company Signals | People Signals | Company Graph | People Graph |**
| Field/attributes | Description | Example |
|---|---|---|
| Account Id | Unique identifier for the account | r6qd2906-7baf-433b-82eb-8c7fada847rw |
| Headcount Growth | An increase in the number of employees over a specific period. | Positive |
| Hiring | Identifies relevant roles that the account is hiring for | Software Engineer, Sales Manager |
| Job Mentions | Identifies relevant verbiage in hiring posts like Requires Master Data Management skill set | Requires Master Data Management skill set |
| Any old Champion joining* | Any pre Identified champion joined this account | Senior VP of Engineering |
| Hired Target Buyer Persona Exec | Recently hired executive level personnel that fit buyer persona | CIO |
| Intent | Account Intent score based on relevant topics | 85 |
| IT Spend | IT Spend of last Year/Quarter for public companies | 120000000 |
| Economic Indicators | Industry specific Economic Indicators (Positive/Negative/Neutral) | Positive |
| Industry News | Significant developments, trends, or events within the company's specific market or sector | Positive |
| Regulatory Changes | Updates on laws, rules, or policies that could affect the organization's operations or strategy | Neutral |
| Consumer Trend | Shifts in customer preferences or buying behaviors relevant to the organization's products/services | Positive |
| Headcount Trend | The overall pattern of employee growth or reduction | Positive |
| Recruiting Velocity | The speed and volume at which the organization is filling open positions. | Positive |
| Expansion News | Announcements about entering new markets, opening new locations, or extending product lines | Neutral |
| Legal News | Information on legal matters, lawsuits, or compliance issues that may impact the organization | Neutral |
| M&A News | Updates regarding mergers, acquisitions, or divestitures involving the organization | Neutral |
| Press Release | Official statements or announcements issued by the company for public or media distribution | Neutral |